Graduate School of Business Administration, KOBE UNIVERSITY

Kei Kuriki

Doctor of Commerce
(Kobe University)

Title

Professor of Marketing

Specialized Fields

Marketing・Brand management・Marketing communication

Fields of Interest

Marketing communication, Brand management,Consumer Value, Marketing management

Current Research

  • "Design of the Brand's Value",Yukihiro Aoki, Naoto Onzo ed. Product & Brand Strategy(Contemporary Marketing Strategy 1),Yuhikaku,2004,Japanese
  • Reflective Flow:A new possibility of marketing communication,Hakuto-Shobo,2003,Japanese
  • "Theoretical Requirements for Marketing Communications",Journal of Marketing & Distribution,Vol.5 No.2,2002,Japanese
  • "Double information processing in consumption",Journal of Marketing & Distribution,Vol.4 No.1,2001,Japanese