Graduate School of Business Administration, KOBE UNIVERSITY

Fumikazu Morimura

Doctor of Business Administration
(Kobe University)


Associate Professor of Marketing

Specialized Fields


Fields of Interest

Marketing, Retail Marketing, Service Marketing

Current Research

  • “Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance,” Journal of Retailing and Consumer Services, 2018, Vol.45, pp.81-91. (Co-authored with Yuji Sakagawa)
  • “Waiting in exit-stage operations: Expectation for self-checkout systems and overall satisfaction,” Journal of Marketing Channels, 2016, Vol.23(4), 241-254. (Co-authored with Kenichi Nishioka)
  • “Store information processing in IT based retail merchandising,” Journal of Marketing Trends, 2013, Vol.2(1-2), pp.65-72.