Doctor of Commerce
(Kobe University)

Title

Professor of Marketing

Specialized Fields

Marketing・Brand　management・Marketing communication

Fields of Interest

Marketing communication, Brand management,Consumer Value, Marketing management

Current Research

• “Design of the Brand’s Value”,Yukihiro Aoki, Naoto Onzo ed. Product & Brand Strategy(Contemporary Marketing Strategy 1),Yuhikaku,2004,Japanese
• Reflective Flow:A new possibility of marketing communication,Hakuto-Shobo,2003,Japanese
• “Theoretical Requirements for Marketing Communications”,Journal of Marketing & Distribution,Vol.5 No.2,2002,Japanese
• “Double information processing in consumption”,Journal of Marketing & Distribution,Vol.4 No.1,2001,Japanese