Doctor of Commerce
(Kobe University)
Title
Professor of Marketing
Specialized Fields
Marketing・Brand management・Marketing communication
Fields of Interest
Marketing communication, Brand management,Consumer Value, Marketing management
Current Research
- “Design of the Brand’s Value”,Yukihiro Aoki, Naoto Onzo ed. Product & Brand Strategy(Contemporary Marketing Strategy 1),Yuhikaku,2004,Japanese
- Reflective Flow:A new possibility of marketing communication,Hakuto-Shobo,2003,Japanese
- “Theoretical Requirements for Marketing Communications”,Journal of Marketing & Distribution,Vol.5 No.2,2002,Japanese
- “Double information processing in consumption”,Journal of Marketing & Distribution,Vol.4 No.1,2001,Japanese