Graduate School of Business Administration, KOBE UNIVERSITY

Fumikazu Morimura

Doctor of Business Administration
(Kobe University)


Associate Professor of Marketing

Specialized Fields


Fields of Interest

Marketing, Retail Marketing, Service Marketing

Current Research

  • "Waiting for Checkout: Toward an Understanding of Customers' Perceptions", The Proceedings of the Academy of Marketing Science 16th Biennial World Marketing Congress, Volume XVI Melbourne, Australia, 2013(Co-authored with Kenichi Nishioka, Chieko Minami)
  • “Store Information Processing in IT Based Retail Merchandising”, Journal of Marketing Trends, 2(1-2), pp.65-72, 2013.