Graduate School of Business Administration, KOBE UNIVERSITY

Susumu Ogawa

Ph.D. in Management (MIT)
Doctor of Commerce (Kobe University)



Professor of Marketing

Specialized Fields

Marketing, Informal Information Exchange Between Buyers and Sellers.

Fields of Interest

Business Model Innovaiton

Current Research

  • "Profit-enhancing know-how disclosure: A strategic view", The Manchester School,forthcoming.(co-authored with Noriaki Matsushima)
  • The Age of the Consumer-Innovator, MIT Sloan Management Review, 2011, Vol.53, Issue.1, pp.27-35.(co-authored with Eric von Hippel, Jeroen P.J. De Jong)
  • Reducing the Risks of New Product Development, MIT Sloan Management Review, Vol. 47, No.2. 2006, 65-71.(co-authored with Frank T. Piller)
  • "The Hypothesis-Testing Ordering System: Anew Competitive Weapon of the Japanese Convenience Stores in a New Digital Era", Industrial Relations,Vol.41, No.4, 2002, 579-604.
  • "Innovations of Store Ordering Systems in Japan", in M.R. Czinkota & M. Kotabe (eds.), Japanese Distribution Strategy, Business Press, 2000, 263-279.
  • Previous Studies on the Locus of Innovation and Its Determinants: Literature Review, The Annals of the Graduate School of Business Administration, Kobe University, No43, 1999, 49-69.
  • "Does Sticky Information Affect the Locus of Innovation:Evidence from the Japanese Convenience-Store Industry", Research Policy, Vol.26, 1998, 777-790.